%@$# Sauce

Experiential

Art Director: Olivia Rios Animator: Spencer Greenberg Voice: Greg Boz

How does Popeyes introduce a new dipping sauce to the world? By getting Americans to show their emotions just like Louisianans!

We created private booths for people to taste %@$#, a sauce so f***ing good, you can't help but swear about it. Shown on IGTV, it was a joy promoting this insanely delicious product while providing an outlet for people to embrace their true feelings.

Story behind the idea: