The Comeback Story

Formers and Àla Carte Direct Mail

Art Director: Adrian Rosales

Messaging can get tedious when getting listeners to renew their Audible membership. The same challenge applies to àla carte listeners who buy one book every four months. From the brief, here are the offers in need of a concept:

“Renew today for just $6.95/mo for the first 3 months.”

“Try Audible for 30 days and get 2 free listens.”

Nothing stuck after multiple attempts to match a concept with the above offers. So what do you do? You keep pushing. A few long nights later, we landed something with legs—our own comeback story.